This past year, the Richmond Christmas Fund helped brighten the holidays for 1,303 of our neighbours in need, including nearly 550 children and youth.
It was a year of recalibration - of considering the program's mission and purpose, and how we can do the most good when space, time, and resources are limited.
We made a difficult decision, acknowledging that the Christmas Fund, if it's to remain sustainable, cannot help everyone who needs it. What we can do, however - what we promise to always do - is help those who need it most.
In 2024, the people who accessed the Christmas Fund demonstrated significant financial hardship. Without support, they wouldn't have had a holiday celebration: no toys, no gifts, no festive meal. The Christmas Fund was their last resort, their saving grace, their holiday miracle. The help they received made a meaningful difference, and is something they'll remember forever.
The past few years have been difficult for everyone: the pandemic, inflation, economic uncertainty. At the Christmas Fund, we tried our best to keep up with the need, as our service numbers increased by double-digit percentages from one holiday season to the next. Thanks to remarkable community support, we were able to rise to the challenge and meet the demand.
Ultimately, though, we saw no end in sight for the upward trend, and it was unrealistic - and unfair to our donors - to keep chasing it. The Christmas Fund began over 90 years ago as a grassroots, community-based program to help residents struggling during the Great Depression. The program has grown immensely in the decades since, but this past year, we paused to ask: is the goal to keep growing, or to keep helping? We knew we couldn't do both, and we knew the answer.
2024 saw a smaller Christmas Fund, but a more sustainable one. It was a program that helped - truly helped - 1,303 people share in the holiday spirit. That accomplishment is no small thing, and it was made possible, like always, by Richmond’s open-hearted generosity.
There are so many directions in which to extend our gratitude: towards every volunteer and every donor; towards the organizers of major events, from the Richmond RCMP Toy Drive to Steveston Beer Fest; and towards the leaders of long-running fundraising campaigns, like the Realtor Challenge and Windows of Hope.
But above all, we’re grateful for the opportunity to bring the Christmas Fund back to its roots, where the focus is on offering targeted, meaningful support to those who will benefit most. It’s how the Christmas Fund can make the greatest difference, and how, together with our volunteers and donors, we’ll continue brightening the holidays for years to come.